Monthly Archives: August 2009

Blogs vs Websites~ Catching up with the Internet Revolution

Greetings!

This is a powerful video loaded with statics on the exponential growth of our Internet technology.  It’s nothing short of mind boggling.

Take a moment to grasp the impact this has on your career and personal direction.   Internet technology has molded your world in more ways than you can possibly imagine.   Learn about where America stands in the world of technology.   It’s inspiring….  Jump in and take a look what is being offered in our world of global communication!

(video not created by Marketing for gurus)

This video demonstrates the extreme value of being on the Internet. Most folks now have texting down, a lot of you use twitter, some have websites and some even a blog.   A large number of you do not use or realize just what a valuable tool you have as a blog owner or the value of owning a blog.

Blog Pros

  • No middle man, you update, post and change your blog in an instant.   It’s simple, no heavy lifting required and  just a little bit of coaching.   I do that!
  • Your latest and greatest addition to your services or line of products can be posted immediately.   This saves time and money.
  • Video from other sources, custom movies or POD Cast can be immediately uploaded for viewing on your site.
  • Blogs can be automated to update your blog entries on your Social Media Networks, Twitter or Diggs.   The result –  extending your reach to your audience and friends.   Priceless!
  • Content is still king in the world of search engine rankings.  Blogs are content rich in nature.   Fresh ideas and education for your customers is available in a snap via search engine inquires and your loyal blog readers.
  • Key words that reach your audience make you easily accessible via the search engines.   Tags and Categories specific to your blog entry generate organic search results.   You want this!
  • Features on a blog include a comment box on each page. This allows an opportunity for your wise customer and co-worker to provide feedback on what is or isn’t working for them.   It  provides an instant and invaluable communication to you from your blog readers.   You learn immediately if you’re meeting the needs of your client.   Better yet, your client just might give you a better way or a better answer to meet their needs.   Great Customer Service!
  • Most blog entries are searched and indexed in 36 hours; now that’s fast exposure!

To sum it all up, I love blogs.   Put yourself  in the driver’s seat of your business marketing needs.   No calls to make, no checks to write and no waiting.

In all fairness, let’s talk about websites.   I have one and I like it.   I use it mainly for what it is:  a “static place on the net.”  I have  longivity (5 years) on the Internet that has built credibility.   My domain name is mine,  and these things are always good for Search Engine Rankings.  

My time is valuable, as is yours.   Time spent adding an article or updating a product to a website is expensive and time consuming.   I need to use a middle person (Webmaster) to do that for me.   Chances are I am going to want to add a new style, picture or a video.   Once it’s there,  it’s going to stay for a long time.

My website key words,  meta tags and content don’t interest the search engines anywhere near as much as my very flexible blog.   Basically the engine says, been there done that and so do  my clients.

Blogs can now be created with a static front page that looks and acts very much like a website.   Most of you have been on a blog and don’t even know your on one.

Welcome to 2009.   We’re moving fast and all of us are doing our very best to provide excellent information on our sites.   A blogs gives you the keys to your marketing vehicle!

Best to you and your vision!   Contact me if you are interested in having a blog built and desire coaching that will allow you to enhance navigation resulting in an easy to run blog.  You’ll be a pro in no time!

Cam Williams, Founder

Marketing for Gurus

 

Watch my blog for more Marketing Tips and Ideas to keep up with this growing, robust world. http://www.marketinggurus.wordpress.com/

* Thank you Denise and Rudy for the heads up on the Video!

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Don’t be too Timid and Squeamish about your Actions.

Don’t be too timid and squeamish about your actions. All of life is an experiment. The more experiments you make the better!  Ralph Waldo Emerson (1803=1882)

For example, my client and friend Ken Doll has recently stepped into a new experiment  in his life experience.  Call it what you like, he has the desire to make a difference.

Ken has created exciting adventures in his life. He has been a hair dresser for many celebrities (worked on Touched by an Angel for many years), studied Reiki, Theta Healing and Resonance Re-Patterning, just to name a few. Ken moved to California recently, and is currently working at  the Zena Spa zenaspa.net
310-915-ZENA(9362) . 

In the early mornings he spends his time writing his personal story. Ken follows what is best for him. He has also asked for help. That just might be the hardest challenge of all. Read on to help support Ken by voting for him on Access Karaoke.

Ken’s next adventure? Becoming a TV Host for a new Karaoke Show Airing on the 24th of August http://www.allaccesskaraoke.com/tv/host/28/ .  Vote today!  Voting closes on August 20, 09. View his Video (below)  from Gurus. Ken can be found on Face Book under Ken Johnson.

Voting Link   http://www.allaccesskaraoke.com/tv/host/28/ .

What is your experiment going to be?  What will allow elevation to your all time level of  joy?  Are you taking action that you know would  inspire your life to greatness? Take some time and see inside your heart and lean into your wisdom as Ken has done.

If you are interested in getting your word out  utilizing blogs and/or business video shorts,  contact Gurus today.  You deserve to bring your vision closer and make it  a reality.

Blessings,

Cam Williams

Founder

Marketing for Gurus

Think out of the Box

Harvey Mackay, tells a wonderful story about a cab driver that proved this point. Here’s the story. He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey .. He handed my friend a laminated card and said: ‘I’m Wally, your driver.

While I’m loading your bags in the trunk I’d like you to read my mission statement.’ Taken aback, Harvey read the card. It said: Wally’s Mission Statement: To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment… This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean! As he slid behind the wheel, Wally said, ‘Would you like a cup of coffee? I have a thermos of regular and one of decaf.’ My friend said jokingly, ‘No, I’d prefer a soft drink.’ Wally smiled and said, ‘No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.’ Almost stuttering, Harvey said, ‘I’ll take a Diet Coke.’ Handing him his drink, Wally said, ‘If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.’

As they were pulling away, Wally handed my friend another laminated card, ‘These are the stations I get and the music they play, if you’d like to listen to the radio.’ And as if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him. Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he’d be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts… ‘Tell me, Wally,’ my amazed friend asked the driver, ‘have you always served customers like this?’ Wally smiled into the rear view mirror. ‘No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do.

 Then I heard the personal growth guru, Wayne Dyer, on the radio one day. He had just written a book called You’ll See It When You Believe It . Dyer said that if you get up in the morning expecting to have a bad day, you’ll rarely disappoint yourself. He said, ‘Stop complaining!Differentiate yourself from your competition. Don’t be a duck. Be an eagle Ducks quack and complain. Eagles soar above the crowd.” That hit me right between the eyes,’ said Wally. ‘Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.’ ‘I take it that has paid off for you,’ Harvey said. ‘It sure has,’ Wally replied. ‘My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it. You were lucky to get me today.

I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.’ Wally was phenomenal. He was running a limo service out of a Yellow Cab. I’ve probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn’t do any of what I was suggesting. Wally the Cab Driver made a different choice. He decided to stop quacking like ducks and start soaring like eagles. How about us? Smile, and the whole world smiles with you…

The ball is in our hands! A man reaps what he sows. Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up… let us do good to all people. Ducks Quack, Eagles Soar Have a nice day, unless you already have other plans…

Sent to me by Jessica Hunt, my more than positive friend!

Blessings,

Cam Williams

Marketing for Gurus

Founder

Smart People Everywhere!

The joy of Facebook and Classmates.  Welcome to the Internet super highway helping us to stay up to date and connected.

My inspired self has landed.  I have had a chance to catch up with many friends from my past;  high school classmates and even a few from grade school!  When you move, as I have, “to a new state” my friends and clients from Utah understood it just might take me some time to get settled.  Viola, I have had creative time.

I have brewed up a few new projects including baking non grain breads and building an Autism information blog… Heavenly!  I’ve built new personal skills with MapQuest and I can now find all of my shoes… I am officially unpacked!

Where is the marketing direction that a Guru, such as myself, is heading?  Here you go:  Coming into all situations without an agenda and listening to the wisdom of others can provide a much needed wake up call or shot in the arm for your business ideas.

This morning I had breakfast with my high school classmate, Jeff Sparks.  He is truly a genius in life and about life.  We chatted back and forth on Facebook  before sitting down and sharing stories of  how each of our lives have unfolded since graduating high school.  

Jeff sent me his 2 minute closing statement which helps people remember him as the person who unlocked whatever it was that they had locked themselves out of!  Jeff owns a locksmith company. I was so impressed with Jeff’s statement that I want to share it with you.  You might consider using this tool for your company.  Here is his simple yet very effective statement:

Our game plan was not to discuss marketing but to simply catch up.  Here is what Jeff sent me when I asked for his cell number:

I will now give you the main thrust of my marketing campaign. It has seen me through dry times as far as generating new work goes.

After I service some one, whether it has been opening their house, their car or a home re-key, as I give them the receipt I say, “Take this number and put me in your cell phone under “Locksmith,” that way it’s always handy, you never have to look me up and you don’t even have to remember my name. $60.00 will open whatever you are locked out of, house, car or business, 24 hours a day, 7 days a week. I don’t raise my rates at night or on the weeken,  it’s always the same price. If you run out of gas, I’ll bring it… get a flat tire, don’t want to get dirty or don’t have all of the tools, I’ll change it or jump your battery if you need that.  I’m not a mechanic and I don’t have a tow truck but if I can’t get you started, I won’t leave you stranded… I’ll take you where ever you need to go.
It’s a good number to share with friends and family, that way they will never be without someone that they can call in case of an emergency.  Also, if your cell phone gets locked inside the car next to the keys… well, you still don’t have my number, but if you know someone that has it, you can always get hold of me.  Thank you very much and God bless.”

I am in a lot of peoples cell phones. 🙂

Impressed?  I am.  You’ll like this guy,  I know I do.

Tips of the day

Have good listening skills for ideas that insipire you.

  1. Stay out of agendas, in other words, have an open mind.
  2. See in others skills and talents you may or may not have.  Use the information for improving your life.
  3. Stay connected because there are smart people everywhere.  Having fun is the name of the game.  I had fun and got smarter myself…. I now have a locksmith I will call when I get myself in a jam!  Wow, a new Marketing Guru support member that provides me with insight and wisdom.

Blessings,

Cam Williams

You can find Jeff on Face book,

Mobile Number:
602-301-8170
Website:
http://SparksLocksmith.com

 *Jeff, I am looking forward to your new book about your life story!  It is timely for our countries economic situation and the insights we learn by overcoming great odds and landing in wisdom.  You have a Rock Star rating in my book. Thank you, Cam